After handing out a total of 88 European awards (as well as numerous country-specific awards) we’re now able to draw some conclusions about which companies and locations are most worthy of your travel money.
Overall the winners list shows a disappointingly small number of British companies though British Airways was successfully crowned Europe’s Leading Airline to Asia. Cruise.co.uk picked up the award for best cruise travel agent however most surprising of all was how prominently the county of Yorkshire featured in the winners list.
Picking up two separate awards in this years’ European leg, Yorkshire has been named as having Europe’s Best Marketing Campaign as well as being named Europe’s Leading Destination, beating off stiff competition from contenders including Amsterdam, Venice, Rome and Berlin.
Home to the first two stages of the Tour de France this year, Yorkshire has now been thrust into the limelight as it tops the list of European destinations tempting tourists this summer. Even more surprisingly, perhaps, is that even after the initial excitement surrounding the Tour de France it seems that tourist numbers have remained strong. Visitor numbers to Britain’s largest county remain strong with double-digit growth being experienced by many local tourist attractions and hotels.
The evidence suggests that Yorkshire certainly wasn’t a ‘one hit wonder’ and instead is really proving itself among tourists. But what makes Yorkshire such a tempting holiday destination when so many other areas are competing for a limited number of visitors?
The short answer is that it seems Yorkshire has an answer for everyone. From families to adventure seekers, from young couples to more ‘gentile’ visitors, Yorkshire is both large and diverse enough to offer appeal to all age groups and interests.
As an example the county is rich in historical interest, boasting two World Heritage sites, seven Registered Battlefields and over two thousand scheduled monuments.
But it’s not just the history that helps make Yorkshire such a tempting travel destination; it’s also a powerhouse of natural beauty and home to the world-famous Yorkshire Moors. With three Heritage Coastlines and some of the cleanest beaches in Europe it’s also a beach-lovers paradise.
Lastly, Yorkshire doesn’t disappoint on the culture front. The first-ever Yorkshire Festival this year attracted a staggering 750,000 people keen to experience a broad range of world-class art, film and sculpture.