Expatriates living in Dubai will be used to the changing face of the city and the new developments creeping up all the time.
The latest in this long line of constructions is the Dubai Design District, the first phase of which is expected to be completed by 2015.
It will fit in beside the Business Bay area and will function as a hub for all things, design, luxury and brand orientated.
Ahmed Bin Byat, chief executive officer at Dubai Holding, said: "Dubai Design District will be a dedicated home to the growing and increasingly renowned local designer community."
Purpose-built retail spaces will sit alongside event venues, a convention centre, academic institutions and a waterfront promenade.
It is likely that this new complex based around shopping will be a success as the city is already home to the biggest commercial centre in the world, the Dubai Mall, where 65 million people make purchases every year.
Backers of the Dubai Design District have already started to refer to it as D3 as the first stones are laid on ten of the buildings that will be included in the area.
The project is just one element of Dubai's Tourism Vision 2020 initiative, which aims to see 20 million people travel to the destination by 2020.
This forms an important argument in the city's bid to host Expo 2020, which would be another coup.
At present the likes of Hermes, Nike and Puma have a presence in Dubai, but it is thought that the new district will help to bring in more international brands similar to these.
The idea is also to nurture home grown talent in the field of design, as more young people in the United Arab Emirates (UAE) are becoming involved in this profession.
A statement from the Government of the Dubai Media Office read: "One indication of this emergent trend is evidenced by rapid growth in enrolment rates on fashion and design courses at institutions in the UAE.
"The talents of the UAE’s home grown designers, from those who have already made their mark on the international stage to the stars of tomorrow, will be the vital spark driving this community."