Southern Malaysia is becoming particularly popular as an alternative to Singapore for expatriates, in no small part down to a new Marlborough College campus.
The new foreign arm of one of Britain's most sought-after private schools is adding to a lower cost of living, making the state of Johor highly attractive.
Marlborough's reputation has been furthered by the likes of Kate Middleton and Samantha Cameron having gained their education from the establishment.
The 90-acre campus, which is proving popular with the children of expats, has been opened up in Iskandar on the other side of the Johor Strait from Singapore.
Expats working in the city can easily commute across the water, just as many people live outside of London but commute to work each day.
Iskandar is growing at a particularly fast rate into a special economic zone, which is perfectly placed to maximise opportunities.
Marlborough College Malaysia takes pupils between the ages of five and 18 and has space for 350 children who can choose to board or be day pupils.
Iskandar was targeted by the Malaysian government as a prime location for development six years ago and the current hype surrounding the area is the result.
While the cost of living has been soaring in the rest of the country the south of Malaysia has remained relatively unaffected.
The Straits Times said in a report last month: "Developers and property agents said expatriates began moving to Johor from about five years ago, but the completion of houses and recent opening of international schools in the Iskandar Educity project has raised interest markedly."
As well as good school, the area also has new universities and hospitals, meaning that it is close to a number of amenities.
Further to this there are leisure attractions close by too, including Legoland and Pinewood Studios.
Marlborough College is not the first well known British private school which is catering to the expatriate market with Dulwich College, Harrow and Wellington College all having set up overseas campuses.