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Overseas Health Insurance News: National events making British expats more patriotic

Moving abroad can have a strange impact on people, making them more patriotic than they ever were when they lived in the UK.

Add to this the fact that Britain has had a lot to celebrate in the last year or so and you will find that more and more people are keen to show their pride in their home country.

Traditionally Brits have held back in this sense compared to other nations, such as the Americans, but things are changing.

According to online retailer British Corner Shop, which sells products to expatriates, sales of memorabilia relating to national pride have increased dramatically over the past year.

The two main areas that are responsible for this are the royal family and sport, with a number of events and successes fuelling demand.

It seems that the London 2012 Olympic Games, royal wedding, diamond jubilee and Andy Murray's victory at Wimbledon have not just brought the eyes of the world to Britain, but also had a profound effect on Brits themselves.

In turn items emblazoned with the union flag and those relating to the royal family are being bought by expats all over the world in a greater quantity.

Mark Callaghan, managing director of British Corner Shop said: "Since last summer we have seen a much higher demand for British memorabilia, such as union jack key rings and diamond jubilee mugs and tea towels."

The company has seen vast numbers of teapots, mugs, paperweights, bags and pens with a patriotic theme being bought.

Mr Callaghan added: "In general our biggest sellers are the red telephone box piggy banks, and the union jack mugs and pens; however we do see an increase in sales of bunting during events like the Wimbledon final."

Of course the new arrival into the royal family is expected to see demand for such merchandise rise further, but Mr Callaghan emphasises that it is Brits abroad that are buying a large proportion of it as opposed to those who live in the UK.

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