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British expatriates wishing to listen to home grown indie music will now found it easier than ever, as the government launches an initiative to help promote the genre abroad.
The Music Export Growth Scheme will allow independent music companies to access millions of pounds in grants with the help of the UK Trade & Investment (UKTI) and music trade body BPI.
In the past, the UK has focused on sending pop music overseas, but it is thought that promoting the indie alternative could prove to be just as successful.
Geoff Taylor, chief executive at BPI, said: "Independent labels are an important part of what makes British music so special. With global interest in UK artists at such high levels, we want to ensure that indie artists and labels have the best possible chance to achieve success overseas."
Over the course of the next three years, £3 million will be made available in amounts ranging from £5,000 to £50,000, helping smaller labels spread the message beyond domestic customers.
Korda Marshall, founding chairman of leading indie label, Infectious Music, said: "There's clearly a huge appetite for British music overseas, so if this new scheme helps to feed this, it can only be good news for anyone that loves British music and wants it to do well."
Graham Perkins, a British expat and president of the Music Society, Singapore has suggested that the scheme could go further and see acts entering into collaboration with international stars.
This would help both parties to increase their audiences and spread the word about their music to different parts of the world.
He told the Telegraph: "Singapore continues to be a stable resource and gateway into Asia and the UKTI schemes will help garner opportunities for British companies to tap into the fastest growing music markets of Asia."
Before long, Brits living abroad could pop into their favourite cafe or bar and hear the types of tunes played in similar establishments back home.
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