British expatriates all over the world are now using polo matches to establish important business connections and further working relationships.
This is in part due to a specific event entitled British Polo Day, which has been set up with this outcome in mind, reports the Telegraph.
Ed Olver, chief executive officer of the organisation, originally saw the potential in staging such events and has now seen it go global.
So far, 12 countries have held British Polo Days, including India, China, the US, Australia, France and Singapore, where expats mingle and high-end brands such as Land Rover and Johnnie Walker are promoted.
Mr Olver told the news provider: "People no longer want to meet in a hotel lobby over a bowl of peanuts to talk business. We are moving into a different age where it's all about building relationships and trust. British companies have a reputation for integrity and honesty which are qualities we need to promote."
He saw a niche in the market for this type of event, which pays homage to some of Britain's greatest institutions, having been an expat in Hong Kong, Thailand, Vietnam, the UAE, China, Italy, Switzerland and the US himself.
The next step for the enterprise is to the department of UK Trade & Investment involved in British Polo Day, as it could be mutually beneficial. Feedback about the events has been positive.
Giles Adams, president of 3RD HOME, a private club for the owners of luxury second homes, said: "As a sporting event, polo is unique in terms of the blend of aficionados and general sports fans. It is extremely social and you do not need have a thorough understanding of the nuances of the sport to really enjoy the action."
Despite China, India and Iran all claiming to have invented the original form of polo, the modern game was popularised by the British in colonial India with the first club established in Assam in 1834.