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Expatriate Health Insurance News: Belgium radio station developing following among expats

Webcaster Radio X, which began broadcasting in September 2012, is developing a strong listener base among the expatriate community in Belgium.

The station is the only commercial English language offering in the country and estimates it has the potential to attract an audience in excess of 260,000 people, reports Radio World.

For the first few months that the station was transmitting it did so rather quietly, with little publicity in order to allow it to iron out any problems associated with starting such a venture.

Paul Heath, managing director of Studio5 AVB Limited, the station's owner, told the news provider: "From December 2012 onward, we really started to feel good about what we’d created earlier in the year, and, looking back now over nearly 12 months, we've come a long way."

He believes that there was a niche in the market prior to Radio X coming onto the scene, as Brussels is home to a large number of English speakers working for organisations such as the European Parliament and NATO.

The station provides local news, traffic updates and travel reports for trains and flights in English to help expats go about their everyday life.

It also broadcasts information on events in the city, as well as cultural and welfare happenings to help people establish a connection with where they live.

Anyone who tunes in can expect to hear a mixture of self-produced programmes and syndicated content, carefully chosen with the primary objective in mind.

Mr Heath said: "Weekdays start with an early breakfast show, a flagship breakfast show, mid-morning, lunchtime and then onto a home-time show. On weeknights at 6pm, we always feature something of special interest for an hour.

"Weekday evenings, except Friday, are automated, with Fridays being for many, the beginning of the weekend. Radio X's weekend starts with a lazy breakfast show, and we like to put live music and specialist music shows here at the weekends too."

At present, listeners can tune into Radio X online, but the station hopes to secure an FM licence in the not-too-distant-future.

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