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Worldwide Medical Insurance News: Carrot 'better than stick' in relation to obesity

Providing incentives for expat health insurance policyholders to lose weight may be better than penalising them for being overweight.

This is the view put forward by Sue Baic, senior lecturer for the Department of Exercise, Nutrition and Health Sciences at the University of Bristol, who said it is always preferable to have the carrot approach rather than the stick.

Other ways to encourage people to eat healthily is to extol the low-cost nature of healthy food – "because not all healthy eating is expensive".

"So things like fruit and vegetables can be [bought] quite cheaply. Frozen fruit and vegetables, oily fish, pasta and rice – all of those sorts of things are quite cheap," she pointed out.

Her comments follow research by Friends Provident finding that 44 per cent of people in the UK would support a 'fat tax' in order to support the National Health Service in tackling levels of obesity and related medical conditions.

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