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There are still parts of north-east Brazil that lie undiscovered by expatriate healthcare insurance policyholders and other travellers, the country's tourist office has claimed.
Glauco Chris Fuzinatto, UK and Ireland director at the Brazilian Tourist Office, noted that holidaymakers tend to pick the Iguassu Falls, Sao Paulo, Salvador and Rio when choosing a vacation destination, but "the north-east has a lot more to be explored".
"It's an area that has got so much to offer from luxury, to backpackers, sun and beach, culture, sports events [and] pleasure, it's an amazing part," he explained.
"The north-east has got a lot more potential to grow, as well as Brasilia and maybe some parts to the south. We haven't even touched the potential of the Brazilian tourism industry."
Meanwhile, publishing company Bradt has brought out a new travel guide focusing on this very part of Brazil, which author Alex Robinson says remains "almost completely undiscovered – at least to foreigners".
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