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Older expatriate medical insurance customers might need help with the earlier detection of skin cancers, the British Skin Foundation has suggested.
Bevis Man, spokesman for the organisation, commented: "It's worth considering that the over-65s simply might not be able to check themselves physically or have access to someone that can help. Regardless of age however, we all still have a way to go yet in terms of cementing both the sun safety and early detection messages into the public consciousness."
He pointed out that while younger generations may be targeted by health campaigns through social networking sites, older people may not be exposed to these to the same degree.
"Equally important is the need to continue to developing treatments to manage or even cure malignant melanoma as a growing problem," he added.
Mr Man's comments come after Cancer Research UK revealed that early detection of skin cancers could reverse a steep rise in deaths from malignant melanoma among pensioners.
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