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Expatriates who miss their favourite British soaps will no longer have to survive without Coronation Street and Emmerdale.
Thanks to a new service launched by ITV Essentials, Brits living abroad will be able to keep up-to-date with the goings on in Weatherfield and at Emmerdale Farm for a small fee.
As of Tuesday this week (November 12th), expats can register for the service on the website and pay €5.49 (£4.64) a month to watch episodes of both soaps, with 30 days to catch-up.
The 12 territories where viewers can take advantage of the scheme are Austria, Belgium, France, Greece, Gibraltar, Italy, Luxembourg, Netherlands, Portugal, Slovenia, Slovakia and Spain.
An added bonus is that the soaps are screened without adverts, but expats must have a Wi-Fi connection for it to work.
ITV has teamed up with Saffron Digital in order to deliver the content, as it holds true on its commitment to testing new approaches to putting content out across multiple platforms.
Neale Dennett, controller of pay and distribution at ITV, said: "This is a landmark deal for ITV. We are thrilled that we can now deliver the UK'sfavourite soaps to the millions of British fans living and visiting abroad.
"In Saffron Digital we have found the perfect partner to bring these ambitions to life."
The process of securing the service should be relatively simple for expats, but behind the scenes Saffron Digital has to deal with DRM, a secure player, international geo blocking, filtering, payment and subscription management.
Jason Keane, president of Saffron Digital, said: "This is an elegant solution to finding ways to reach more soap fans across Europe. ITV has really raised the bar with this initiative and we are thrilled to be the launch partner on this unique service."
If the plans run smoothly and prove popular with expats, the service is likely to be rolled out to more countries in the future.
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